Abstract
This chapter focuses on the information needs of city travellers and their implications on actual travel behaviour. Three different online travel information sources — Visiteuropeancities.info, Salzburg.info and Google.com — are used to demonstrate the temporal relationship of online information search and travel behaviour over time. Based on log file analyses, the relationship between the information retrieval process and the actual arrivals (representing tourism demand) will be examined. A longitudinal approach applying time series analyses is used to compare and analyze decomposed seasonal patterns. The chapter provides additional insights in the analysis of seasonality and the relationship between the time of online information enquiries and arrivals in the European city break destinations of Stockholm, Salzburg and Barcelona.
| Original language | English |
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| Title of host publication | Analyzing International City Tourism |
| Editors | K. Mazanec J.; Wöber |
| Place of Publication | Vienna |
| Publisher | Springer |
| Pages | 109-126 |
| Number of pages | 18 |
| Edition | 2. ed. |
| ISBN (Electronic) | 978-3-211-09416-7 |
| ISBN (Print) | 978-3-211-09415-0 |
| DOIs | |
| Publication status | Published - 2010 |