International Tourism Marketing: A Multi-Factor Portfolio Model

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research

Original language	English
Title of host publication	Teaching Manual for Cases in Marketing
Editors	H. Hartvig-Larsen
Place of Publication	London
Publisher	SAGE Publications Ltd
Pages	115-141
Number of pages	27
Publication status	Published - 1998

Cite this

@inbook{beca3742fe2f49618b4290d3958ae543,

title = "International Tourism Marketing: A Multi-Factor Portfolio Model",

author = "Josef Mazanec",

year = "1998",

language = "English",

pages = "115--141",

editor = "H. Hartvig-Larsen",

booktitle = "Teaching Manual for Cases in Marketing",

publisher = "SAGE Publications Ltd",

address = "United Kingdom",

}