International Tourism Marketing--Adapting the Growth Share Matrix

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research

Original language	English
Title of host publication	Marketing in Europe, Case Studies
Editors	J. Montana
Place of Publication	London
Publisher	SAGE Publications Ltd
Pages	184-203
Number of pages	20
Publication status	Published - 1994

Cite this

@inbook{6d03cb6a8a7f49dbacf634b722660c49,

title = "International Tourism Marketing--Adapting the Growth Share Matrix",

author = "Josef Mazanec",

year = "1994",

language = "English",

pages = "184--203",

editor = "J. Montana",

booktitle = "Marketing in Europe, Case Studies",

publisher = "SAGE Publications Ltd",

address = "United Kingdom",

}