Japanese Consumer Attitudes Toward Advertising on the Mobile Internet

Parissa Haghirian; A Inoue; Astrid Dickinger

Japanese Consumer Attitudes Toward Advertising on the Mobile Internet

Parissa Haghirian, A Inoue, Astrid Dickinger

School of Tourism and Service Management

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2006
Event	35th European Marketing Academy Conference: Sustainable Marketing Leadership: A synthesis of polymorphous axioms, strategies and tactics - Athens, Greece Duration: 23 May 2006 → … Conference number: 35

Conference

Conference	35th European Marketing Academy Conference
Abbreviated title	EMAC
Country/Territory	Greece
City	Athens
Period	23/05/2006 → …

Cite this

@conference{e48b5630dd2143f586ba8be8297db6e7,

title = "Japanese Consumer Attitudes Toward Advertising on the Mobile Internet",

author = "Parissa Haghirian and A Inoue and Astrid Dickinger",

year = "2006",

language = "English",

note = "35th European Marketing Academy Conference : Sustainable Marketing Leadership: A synthesis of polymorphous axioms, strategies and tactics, EMAC ; Conference date: 23-05-2006",

}