| Original language | English |
|---|---|
| Title of host publication | Fallstudien aus der österreichischen Marketingpraxis 7 |
| Place of Publication | Wien |
| Publisher | Facultas Verlags- und Buchhandels AG |
| Pages | 47-56 |
| Number of pages | 10 |
| Volume | 7 |
| ISBN (Print) | 978 3 7089 1308 7 |
| Publication status | Published - 2016 |
Keywords
- IB
- BWL