Kundenbindungsprogramme aus der Sicht des Marketings

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review

Original language	German
Title of host publication	Handbuch Kundenbindungs- und Loyalitätsprogramme
Editors	Sabine Kirchmayr, Martin Miernicki, Arthur Weilinger, Alexander Wimmer
Publisher	WUV Facultas
Pages	21-36
Publication status	Published - 2022

Cite this

@inbook{a4363bd0915741c2be438d3347c9c0f4,

title = "Kundenbindungsprogramme aus der Sicht des Marketings",

author = "Udo Wagner",

year = "2022",

language = "German",

pages = "21--36",

editor = "Sabine Kirchmayr and Martin Miernicki and Weilinger, \{Arthur \} and Alexander Wimmer",

booktitle = "Handbuch Kundenbindungs- und Loyalit{\"a}tsprogramme",

publisher = "WUV Facultas",

address = "Austria",

}