Leveraging Online Information to Build Customer Relationships

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research

Original language	English
Title of host publication	Internet Marketing Research: Theory and Practice
Editors	O. Lee
Place of Publication	Hershey, London
Publisher	Idea Group Publishing
Pages	15-30
Number of pages	16
Publication status	Published - 2001

Cite this

@inbook{ea0ddb53bf2a42ecb6482dd73af953e3,

title = "Leveraging Online Information to Build Customer Relationships",

author = "Christian Bauer and Arno Scharl",

year = "2001",

language = "English",

pages = "15--30",

editor = "O. Lee",

booktitle = "Internet Marketing Research: Theory and Practice",

publisher = "Idea Group Publishing",

address = "United States",

}