Lost in the store: Assessing the confusion potential of store environments

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	413–441
Journal	Schmalenbach Business Review
Volume	71
DOIs	https://doi.org/10.1007/s41464-019-00080-z
Publication status	Published - Aug 2019

Access to Document

@article{cefbff9947ea43708c5272924e78b219,

title = "Lost in the store: Assessing the confusion potential of store environments",

author = "Marion Garaus and Udo Wagner",

year = "2019",

month = aug,

doi = "10.1007/s41464-019-00080-z",

language = "English",

volume = "71",

pages = "413–441",

journal = "Schmalenbach Business Review",

issn = "0341-2687",

publisher = "Springer Gabler",

}