Manual - Sustainable Food Tools – Ways to Communicate with Guests

Dagmar Lund-Durlacher, Eva-Maria Frey, Hannes Antonschmidt

Research output: Book/ReportCommissioned report

Abstract

Alongside the growth in the range of sustainable and locally sourced foods offered by hotels, there is a growing awareness of the necessity of reducing food waste during preparation. In addition, communicating this to guests is of the greatest importance: why would a hotel go to all the effort of being sustainable without informing clients of these measures? By passing on information about the range of sustainable food on offer to guests, it is not only possible to add value and increase a business‘s competitive edge, but also involve guests as actors in the process. In addition, a high proportion of holidaymakers would like to be informed about the origins of the food on offer and the ways in which it is produced. For all these reasons, communication with guests was the focus of a pilot project carried out in 2017 under the remit of Futouris, concentrating on ‘Sustainable Food‘. The aim of the pilot was the development and subsequent testing of guest-communication tools in the F&B departments of nine hotels belonging to members of the organisation. The first use of these tools, in hotels on Gran Canaria during the summer of 2017, brought about both a positive response from guests to being informed about regional foodstuffs and a significant reduction in food waste. This manual provides effective tools and practical suggestions which can be easily adopted for, and adapted to, your own hotel. Alongside these there are embedded links which take you directly to the templates for the tools which can be customised to reflect different corporate designs. Through the use of these tools your commitment to sustainable food will be successfully communicated to your guests and the company will improve its sustainability. At the same time, the guests will be won over to supporting these measures and become more aware of the sustainable consumption of food. Would you like to find out more about how to make your food and drinks more sustainable? By clicking on this link you will be taken to the Futouris Sustainable Food Manual where you will be able to download a wide range of practical tips about purchasing, preparation, presentation, communication and waste reduction.
Original languageEnglish
PublisherFutouris e.V.
Commissioning bodyFutouris e.V.
Number of pages46
Publication statusPublished - 2017

Keywords

  • sustainable food consumption
  • communication tools
  • breakfast buffet

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