Marketing - Eine Bilanz: Erfolgsfaktorenforschung - Internet-Marketing - Internationales Marketing - Digitalisierung

Translated title of the contribution: Marketing - A Résumé: Success factor research - Internet-Marketing - International Marketing - Digitalisation

Research output: Book/Report › Book › Research › peer-review

Translated title of the contribution	Marketing - A Résumé: Success factor research - Internet-Marketing - International Marketing - Digitalisation
Original language	German
Publisher	Springer Gabler
Number of pages	323
ISBN (Electronic)	978-3-658-39035-8
ISBN (Print)	978-3-658-39034-1
DOIs	https://doi.org/10.1007/978-3-658-39035-8
Publication status	Published - Feb 2023

Access to Document

@book{a2936b5944f64182a86fdac5eca386e4,

title = "Marketing - Eine Bilanz: Erfolgsfaktorenforschung - Internet-Marketing - Internationales Marketing - Digitalisierung",

author = "Udo Wagner and \{von der Oelsnitz\}, Dietrich",

year = "2023",

month = feb,

doi = "10.1007/978-3-658-39035-8",

language = "German",

isbn = "978-3-658-39034-1",

publisher = "Springer Gabler",

address = "Germany",

}