Matching Process Requirements with Information Technology to Assess the Efficiency of Web Information Systems

Emerging information technologies play an increasingly important role, not only to automate tasks within organizations but also to provide the infrastructure to facilitate communication across organizational boundaries, to implement one-to-one marketing strategies, or to manage business relationships. Web Information Systems (WIS) provide a platform that can help establish and manage customer relationships in ways that were not feasible with traditional business models and architectures. They facilitate the delivery of customized content to end consumers, reflecting their unique needs and individual preferences. In order to establish electronic commerce as a new business paradigm, corresponding changes in information technology, organizational structure, and the corporate value chain are critical. This paper proposes a conceptual model to support the task of balancing flexibility needs with the specific requirements of electronic transactions.