Measuring Destination Marketing:  Comparing Four Models of Advertising Conversion

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@article{41986ce9d4604d4fb9a6daf970651cf1,

title = "Measuring Destination Marketing: Comparing Four Models of Advertising Conversion",

author = "Yeongbae Choe and Stienmetz, {Jason L.} and Fesenmaier, {Daniel R.}",

year = "2017",

month = feb,

doi = "10.1177/0047287516639161",

language = "English",

volume = "56",

pages = "143--157",

journal = "Journal of Travel Research",

issn = "0047-2875",

publisher = "SAGE Publications Ltd",

number = "2",

}

TY - JOUR

T1 - Measuring Destination Marketing: Comparing Four Models of Advertising Conversion

AU - Choe, Yeongbae

AU - Stienmetz, Jason L.

AU - Fesenmaier, Daniel R.

PY - 2017/2

Y1 - 2017/2

U2 - 10.1177/0047287516639161

DO - 10.1177/0047287516639161

M3 - Article

SN - 0047-2875

VL - 56

SP - 143

EP - 157

JO - Journal of Travel Research

JF - Journal of Travel Research

IS - 2

ER -