Abstract
The purpose of this research was to investigate member reputation in an online travel community and its influence on different types of travel decisions. The research design employed a case study approach. In order to examine the influence of member reputation on travel decisions in this community, the members were divided into three groups according to their total number of postings: low-, medium-, and high-activity members. The results showed that medium-activity members were influential in accommodations, food and beverages, safety, money, destination information, and itinerary decisions; low-activity members were influential in food and beverages, transportation, destination information, and itinerary decisions; high-activity members were influential in food and beverages, destination information, and itinerary refinements.
| Original language | English |
|---|---|
| Pages (from-to) | 235 - 246 |
| Number of pages | 12 |
| Journal | Journal of Information Technology & Tourism |
| Volume | 11 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 1 Aug 2009 |
Keywords
- ONLINE TRAVEL COMMUNITY
- TRAVEL DECISION
- MEMBER REPUTATION