Playing when paying and what happens next: Customer satisfaction and word-of-mouth intention in gambled price promotions

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	243-271
Journal	Schmalenbach Business Review
Volume	73
Issue number	2
DOIs	https://doi.org/10.1007/s41471-021-00110-y
Publication status	Published - Jun 2021

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@article{791d3204dc544324b4fd7848afb4387a,

title = "Playing when paying and what happens next: Customer satisfaction and word-of-mouth intention in gambled price promotions",

author = "Udo Wagner and Karl Akbari",

year = "2021",

month = jun,

doi = "10.1007/s41471-021-00110-y",

language = "English",

volume = "73",

pages = "243--271",

journal = "Schmalenbach Business Review",

issn = "0341-2687",

publisher = "Springer Gabler",

number = "2",

}

TY - JOUR

T1 - Playing when paying and what happens next: Customer satisfaction and word-of-mouth intention in gambled price promotions

AU - Wagner, Udo

AU - Akbari, Karl

PY - 2021/6

Y1 - 2021/6

U2 - 10.1007/s41471-021-00110-y

DO - 10.1007/s41471-021-00110-y

M3 - Article

SN - 0341-2687

VL - 73

SP - 243

EP - 271

JO - Schmalenbach Business Review

JF - Schmalenbach Business Review

IS - 2

ER -