Possession attachment towards global brands: How the “World of Barbie” is shaping the mindset of millennial girls

Udo Wagner, Isaac Jacob, Monica Khanna, Krupa Rai

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	434-451
Journal	Journal of International Consumer Marketing
Volume	33
Issue number	4
DOIs	https://doi.org/10.1080/08961530.2020.1813671
Publication status	Published - 2021

Access to Document

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title = "Possession attachment towards global brands: How the “World of Barbie” is shaping the mindset of millennial girls",

author = "Udo Wagner and Isaac Jacob and Monica Khanna and Krupa Rai",

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T1 - Possession attachment towards global brands: How the “World of Barbie” is shaping the mindset of millennial girls

AU - Wagner, Udo

AU - Jacob, Isaac

AU - Khanna, Monica

AU - Rai, Krupa

PY - 2021

Y1 - 2021

U2 - 10.1080/08961530.2020.1813671

DO - 10.1080/08961530.2020.1813671

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JO - Journal of International Consumer Marketing

JF - Journal of International Consumer Marketing

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