Possession attachment towards global brands: How the “World of Barbie” is shaping the mindset of millennial girls

Udo Wagner; Isaac Jacob; Monica Khanna; Krupa Rai

doi:10.1080/08961530.2020.1813671

Possession attachment towards global brands: How the “World of Barbie” is shaping the mindset of millennial girls

Udo Wagner
, Isaac Jacob
, Monica Khanna
, Krupa Rai

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	434-451
Journal	Journal of International Consumer Marketing
Volume	33
Issue number	4
DOIs	https://doi.org/10.1080/08961530.2020.1813671
Publication status	Published - 2021

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10.1080/08961530.2020.1813671

Cite this

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title = "Possession attachment towards global brands: How the {\textquotedblleft}World of Barbie{\textquotedblright} is shaping the mindset of millennial girls",

author = "Udo Wagner and Isaac Jacob and Monica Khanna and Krupa Rai",

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journal = "Journal of International Consumer Marketing",

issn = "0896-1530",

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AU - Jacob, Isaac

AU - Khanna, Monica

AU - Rai, Krupa

PY - 2021

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M3 - Article

SN - 0896-1530

VL - 33

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EP - 451

JO - Journal of International Consumer Marketing

JF - Journal of International Consumer Marketing

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ER -