Possession attachment towards global brands: How the “World of Barbie” is shaping the mindset of millennial girls

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	434-451
Journal	Journal of International Consumer Marketing
Volume	33
Issue number	4
DOIs	https://doi.org/10.1080/08961530.2020.1813671
Publication status	Published - 2021

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@article{0e37c8c8b349482881578e22a251fa02,

title = "Possession attachment towards global brands: How the “World of Barbie” is shaping the mindset of millennial girls",

author = "Udo Wagner and Isaac Jacob and Monica Khanna and Krupa Rai",

year = "2021",

doi = "10.1080/08961530.2020.1813671",

language = "English",

volume = "33",

pages = "434--451",

journal = "Journal of International Consumer Marketing",

issn = "0896-1530",

publisher = "Routledge",

number = "4",

}

TY - JOUR

T1 - Possession attachment towards global brands: How the “World of Barbie” is shaping the mindset of millennial girls

AU - Wagner, Udo

AU - Jacob, Isaac

AU - Khanna, Monica

AU - Rai, Krupa

PY - 2021

Y1 - 2021

U2 - 10.1080/08961530.2020.1813671

DO - 10.1080/08961530.2020.1813671

M3 - Article

SN - 0896-1530

VL - 33

SP - 434

EP - 451

JO - Journal of International Consumer Marketing

JF - Journal of International Consumer Marketing

IS - 4

ER -