Predicting Your Future Audience: Experiments in Picking the Best Topic for Future Content

This work in progress reports on ongoing experimentation with machine learning approaches on time series data, where the time series is a quantification of the success of content about a certain topic published on a certain digital channel over a past time period. The experiment tests how accurate predictive analytical approaches can be to predict the future success of a piece of media content published on the Web or social media platform according to its topics. Our intention is to enable a new innovation in media organizations’ content publication strategies, where the choice of media for a future publication can be informed by such predictive capabilities in order to maximize the potential content's reach to a digital audience.