Retail shopper confusion - an explanation for avoidance behavior at the point-of-sale

Marion Garaus, Udo Wagner

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)407-408
Number of pages2
JournalAdvances in Consumer Research
Volume41
Publication statusPublished - Jan 2013

Keywords

  • IB
  • BWL

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