Retail shopper confusion - an explanation for avoidance behavior at the point-of-sale

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	407-408
Number of pages	2
Journal	Advances in Consumer Research
Volume	41
Publication status	Published - Jan 2013

Keywords

@article{8e880d94a84b4ada92a541f8d141bc73,

title = "Retail shopper confusion - an explanation for avoidance behavior at the point-of-sale",

keywords = "IB, BWL",

author = "Marion Garaus and Udo Wagner",

year = "2013",

month = jan,

language = "English",

volume = "41",

pages = "407--408",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}