Selfie campaigns as advertising strategy: Mental imagery as driver of participation

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2020
Event	Global Marketing Conference - Seoul Duration: 5 Nov 2020 → 8 Nov 2020

Conference	Global Marketing Conference
Period	05/11/2020 → 08/11/2020

Cite this

@conference{3bb9dc4d46ef4f4e9a9d31a75ede8ca6,

title = "Selfie campaigns as advertising strategy: Mental imagery as driver of participation",

author = "Elisabeth Wolfsteiner and Marion Garaus and Udo Wagner and Alexander Girschick",

year = "2020",

language = "English",

note = "Global Marketing Conference ; Conference date: 05-11-2020 Through 08-11-2020",

}