Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Journal	International Journal of Advertising
DOIs	https://doi.org/10.1080/02650487.2022.2095836
Publication status	Published - Jul 2022

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@article{664bbde5f76e43019f9b277746268471,

title = "Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation",

author = "Marion Garaus and Elisabeth Wolfsteiner and Udo Wagner and Alexander Girschick",

year = "2022",

month = jul,

doi = "10.1080/02650487.2022.2095836",

language = "English",

journal = "International Journal of Advertising",

issn = "1759-3948",

publisher = "Taylor and Francis Ltd.",

}

TY - JOUR

T1 - Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation

AU - Garaus, Marion

AU - Wolfsteiner, Elisabeth

AU - Wagner, Udo

AU - Girschick, Alexander

PY - 2022/7

Y1 - 2022/7

U2 - 10.1080/02650487.2022.2095836

DO - 10.1080/02650487.2022.2095836

M3 - Article

SN - 1759-3948

JO - International Journal of Advertising

JF - International Journal of Advertising

ER -