Sensorisches Marketing: Von der Sinneswahrnehmung zur Konsumentscheidung

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Original language	German
Pages (from-to)	18-21
Journal	BOKU, Das Magazin der Universität des Lebens
Volume	2024
Issue number	4
Publication status	Published - 10 Dec 2024

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@article{284ed680cf614530a9b45ccabe5e0432,

title = "Sensorisches Marketing: Von der Sinneswahrnehmung zur Konsumentscheidung",

author = "Udo Wagner",

year = "2024",

month = dec,

day = "10",

language = "German",

volume = "2024",

pages = "18--21",

journal = "BOKU, Das Magazin der Universit{\"a}t des Lebens",

publisher = "BOKU University",

number = "4",

}