Situational Factors of Drivers of Mobile Service Consumption

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings from 38th EMAC
Place of Publication	Nantes, France
Publication status	Published - 2009
Event	38th European Marketing Academy Conference - France, Nantes, France Duration: 26 May 2009 → 29 May 2009

Conference	38th European Marketing Academy Conference
Abbreviated title	EMAC
Country/Territory	France
City	Nantes
Period	26/05/2009 → 29/05/2009

Cite this

@inproceedings{94f9659821804261b0ed28f372912abb,

title = "Situational Factors of Drivers of Mobile Service Consumption",

author = "Astrid Dickinger and M. Kleijnen",

year = "2009",

language = "English",

booktitle = "Proceedings from 38th EMAC",

note = "38th European Marketing Academy Conference, EMAC ; Conference date: 26-05-2009 Through 29-05-2009",

}