Sport Marketing on Fortune Global 500 Web Sites

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research

Original language	English
Title of host publication	Sharing Best Practices in Sport Marketing: The Sport Marketing Association's Inaugural Book of Papers
Editors	Brenda G. Pitts
Place of Publication	Atlanta
Publisher	Sport Marketing Association
Pages	45-54
Number of pages	10
Publication status	Published - 2004

Cite this

@inbook{4b761e6ac6b041b6832240110479dfe2,

title = "Sport Marketing on Fortune Global 500 Web Sites",

author = "Larry Neale and Arno Scharl and Jamie Murphy",

year = "2004",

language = "English",

pages = "45--54",

editor = "Pitts, \{Brenda G.\}",

booktitle = "Sharing Best Practices in Sport Marketing: The Sport Marketing Association's Inaugural Book of Papers",

publisher = "Sport Marketing Association",

address = "United States",

}