| Original language | English |
|---|---|
| Title of host publication | Vahlens Grosses Marketing Lexikon |
| Editors | H. Diller |
| Place of Publication | Munich |
| Pages | 338-343 |
| Number of pages | 6 |
| Publication status | Published - 1992 |
Stichwortgruppe 'Fremdenverkehr'
Josef Mazanec, Dagmar Lund-Durlacher, E H Plank, R Fuhri
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research