Textual information on product packaging addressing several sensory modes

Udo Wagner, Elisabeth Steiner

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)306-321
Number of pages16
JournalFood & Nutrition Journal
Volume9
Issue number2
DOIs
Publication statusPublished - 19 Jul 2024

Keywords

  • Sensory marketing, verbal sensory information, cross-modal correspondence, singel-sense and multilple sense information

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