Skip to main navigation Skip to search Skip to main content

The effects of (in)congruent package colors on emotions, attitude, product quality perceptions and purchase intention

  • Marion Garaus
  • , R. Puchegger

Research output: Other contribution › Research › peer-review

Fingerprint

Dive into the research topics of 'The effects of (in)congruent package colors on emotions, attitude, product quality perceptions and purchase intention'. Together they form a unique fingerprint.
Sort by

Social Sciences