The Google online marketing challenge and research opportunities

Larry Neale, Horst Treiblmaier, Vani Henderson, Lee Hunter, Karen Hudson, Jamie Murphy

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	76-85
Number of pages	10
Journal	Journal of Marketing Education
Volume	31
Issue number	1
Publication status	Published - 2009
Externally published	Yes

Cite this

@article{c8869ea9e93d46218eca9fd4c0c9ca55,

title = "The Google online marketing challenge and research opportunities",

author = "Larry Neale and Horst Treiblmaier and Vani Henderson and Lee Hunter and Karen Hudson and Jamie Murphy",

year = "2009",

language = "English",

volume = "31",

pages = "76--85",

journal = "Journal of Marketing Education",

publisher = "SAGE Publications Inc.",

number = "1",

}