The influence of digital signage on emotions, cognition and behavioral intentions at the point of sale

Research output: Other contribution › Research › peer-review

Keywords

@misc{985a62159786448394b16af6d41dccd4,

title = "The influence of digital signage on emotions, cognition and behavioral intentions at the point of sale",

keywords = "IB, BWL",

author = "Marion Garaus and Sandra Manzinger and Udo Wagner",

note = "Theme: Individuals and Behavior, Changing Markets and Institutions",

year = "2015",

language = "English",

type = "Other",

}