The responsibility of corporations for sustainable tourism development

The purpose of this chapter is to provide an understanding of the principles and practices of Corporate Social Responsibility (CSR) and to discuss how the concept of collaboration can facilitate the implementation of CSR strategies and operations. Increasing numbers of tourism companies are incorporating the concept of CSR in their business models, to improve the environment, the quality of life of local communities and the welfare of their employees. The chapter first illustrates and discusses the principles of CSR, identifies the key benefits of incorporating CSR such as efficiencies, improved stakeholder relationships and enhanced profitability. Second the chapter highlights the necessary changes in organisational attitudes and behaviour needed to underpin the implementation of CSR. Finally it identifies the roles of internal and external stakeholders and suggests how collaboration among stakeholders can contribute to positive societal change.