Original language | English |
---|---|
Journal | Journal of Retailing and Consumer Services |
Volume | 72 |
Publication status | Published - May 2023 |
Keywords
- augmented reality
- Consumer behaviour
- retail marketing
Gaukhar Chekembayeva, Marion Garaus, Orsolya Schmidt
Research output: Contribution to journal › Article › Research › peer-review
Original language | English |
---|---|
Journal | Journal of Retailing and Consumer Services |
Volume | 72 |
Publication status | Published - May 2023 |