The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption

Gaukhar Chekembayeva, Marion Garaus, Orsolya Schmidt

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
JournalJournal of Retailing and Consumer Services
Volume72
Publication statusPublished - May 2023

Keywords

  • augmented reality
  • Consumer behaviour
  • retail marketing

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