| Original language | English |
|---|---|
| Journal | Journal of Retailing and Consumer Services |
| Volume | 72 |
| Publication status | Published - May 2023 |
Keywords
- augmented reality
- Consumer behaviour
- retail marketing
Gaukhar Chekembayeva, Marion Garaus, Orsolya Schmidt
Research output: Contribution to journal › Article › Research › peer-review
| Original language | English |
|---|---|
| Journal | Journal of Retailing and Consumer Services |
| Volume | 72 |
| Publication status | Published - May 2023 |