The six scientific identities of marketing: A vector quantization of research approaches

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	634-661
Number of pages	28
Journal	European Journal of Marketing
Volume	40
Issue number	5/6
Publication status	Published - 2006

Cite this

@article{e10b4c83d1d349f9b854ee6e7abed6cf,

title = "The six scientific identities of marketing: A vector quantization of research approaches",

author = "N Franke and Josef Mazanec",

year = "2006",

language = "English",

volume = "40",

pages = "634--661",

journal = "European Journal of Marketing",

publisher = "Emerald",

number = "5/6",

}