The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries

Horst Treiblmaier, Larry Neale, Sandy Chong

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	24-42
Journal	International Journal of Online Marketing
Volume	1
Issue number	2
Publication status	Published - 2011

Cite this

@article{9fc8d7cb9e974ad98a168bf4eb39aa71,

title = "The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries",

author = "Horst Treiblmaier and Larry Neale and Sandy Chong",

year = "2011",

language = "English",

volume = "1",

pages = "24--42",

journal = "International Journal of Online Marketing",

publisher = "Idea Group Publishing",

number = "2",

}