| Original language | English |
|---|---|
| Title of host publication | Tourism Marketing and Management Handbook |
| Editors | Stephen Witt, Luiz Moutinho |
| Place of Publication | Hertfordshire |
| Publisher | Prentice Hall |
| Pages | 14-18 |
| Number of pages | 5 |
| Publication status | Published - 1994 |
| Externally published | Yes |
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