Too much of a good thing: Ceiling effects for strong partners in brand alliances

Marion Garaus, Elisabeth Wolfsteiner, Arnd Florack

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2019
EventFAG Workshop 2019 - France, Nancy
Duration: 21 Nov 2019 → 22 Nov 2019

Conference

ConferenceFAG Workshop 2019
CityNancy
Period21/11/2019 → 22/11/2019

Cite this