Abstract
A model that accounts for the main causes of the competitive position of a given tourist destination is used to identify possible growth paths up to 2015 against the background of current trends in international and domestic tourism. It computes a bandwidth of +1.5 to +2.5 percent p.a. for real tourism sales in Austria, and also supplies strategic levers that offer the prospect of boosting tourism growth and increase market shares.
| Translated title of the contribution | Strategic Orientation for the Tourism Industry up to 2015 – Growth Through Structural Change |
|---|---|
| Original language | German |
| Pages | 1-78 |
| Number of pages | 79 |
| Publication status | Published - 1 Apr 2010 |
Keywords
- Strukturwandel und Regionalentwicklung