Traditional TV advertising vs. sponsored TV content in media multitasking situations: The moderating role of sensory mode

Elisabeth Wolfsteiner, Marion Garaus

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2019
EventICORIA Conference - FH Krems, Krems, Austria
Duration: 27 Jun 2019 → 29 Jun 2019

Conference

ConferenceICORIA Conference
Country/TerritoryAustria
CityKrems
Period27/06/2019 → 29/06/2019
  • 1 Oral presentation

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