Traditional TV advertising vs. sponsored TV content in media multitasking situations: The moderating role of sensory mode

Elisabeth Wolfsteiner
, Marion Garaus

Research output: Contribution to conference › Paper › peer-review

1 results
- Title
- Start date(ascending)

Traditional TV advertising vs. sponsored TV content in media multitasking situations: The moderating role of sensory mode
Garaus, M. (Speaker)
27 Jun 2019 → 29 Jun 2019
Activity: Talk or presentation › Oral presentation