Traditional TV advertising vs. sponsored TV content in media multitasking situations: The moderating role of sensory mode

Elisabeth Wolfsteiner
, Marion Garaus

Research output: Contribution to conference › Paper › peer-review

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Traditional TV advertising vs. sponsored TV content in media multitasking situations: The moderating role of sensory mode
Garaus, M. (Speaker)
27 Jun 2019 → 29 Jun 2019
Activity: Talk or presentation › Oral presentation