Abstract
This study explores the role of travel career pattern and travel horizon on future travel plans.
The study examines if these two concepts show some systematic links which are useful in
explaining future destination preferences. The first research question investigates the
motivational dimensions as proposed by Pearce’s travel career pattern. The results show that
motives for near future leisure trips exhibit the expected pattern and differ by age and travel
experience. The second question focuses on a re-interpretation of travel horizons as expressed
by future destination preference patterns based on cultures zones instead of geographic
distances. Five distinct travel horizon patterns are identified using cluster analysis to show
that travel career factors have little influence on future destination preferences.
| Original language | English |
|---|---|
| Pages | 1-7 |
| Number of pages | 8 |
| Publication status | Published - 2009 |
| Event | ANZMAC 2009: Sustainable Management & Marketing - Australia, Melbourne, Australia Duration: 30 Nov 2009 → 2 Dec 2009 |
Conference
| Conference | ANZMAC 2009: Sustainable Management & Marketing |
|---|---|
| Country/Territory | Australia |
| City | Melbourne |
| Period | 30/11/2009 → 02/12/2009 |
Keywords
- travel career pattern
- travel horizon
- future destination preference
- cultural zone