Two means to the same end: hierarchical value maps in tourism - comparing the association pattern technique with direct importance ratings

Research output: Chapter in Book/Report/Conference proceedingChapterResearch

Original languageEnglish
Title of host publicationConsumer psychology of tourism, hospitality and leisure
EditorsJ. A. Mazanec, G. I. Crouch, J. R. B. Ritchie, A. G. Woodside
Place of PublicationNew York
PublisherCAB International
Pages123-155
Number of pages33
Volume2
ISBN (Print)0851995357
Publication statusPublished - 2001

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