| Original language | German |
|---|---|
| Pages (from-to) | 63-72 |
| Number of pages | 10 |
| Journal | Jahrbuch der Absatz- und Verbrauchsforschung |
| Publication status | Published - 1972 |
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Ueber den wissenschaftslogischen Standort der Werbelehre
Research output: Contribution to journal › Article › Research