Using blockchain to signal quality in the food supply chain: The impact on consumer purchase intentions and the moderating effect of brand familiarity

Horst Treiblmaier; Marion Garaus

doi:10.1016/j.ijinfomgt.2022.102514

Using blockchain to signal quality in the food supply chain: The impact on consumer purchase intentions and the moderating effect of brand familiarity

Horst Treiblmaier
, Marion Garaus

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Journal	International Journal of Information Management
DOIs	https://doi.org/10.1016/j.ijinfomgt.2022.102514
Publication status	Published - Apr 2022

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10.1016/j.ijinfomgt.2022.102514

Cite this

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title = "Using blockchain to signal quality in the food supply chain: The impact on consumer purchase intentions and the moderating effect of brand familiarity",

author = "Horst Treiblmaier and Marion Garaus",

year = "2022",

month = apr,

doi = "10.1016/j.ijinfomgt.2022.102514",

language = "English",

journal = "International Journal of Information Management",

publisher = "Elsevier Ltd.",

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AU - Garaus, Marion

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DO - 10.1016/j.ijinfomgt.2022.102514

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