Validating an Emotional Scale Describing Mood and Orientation in the Context of Hedonic Consumption: ANZMAC 1999: Marketing in the Third Millennium

J Gnoth; Andreas Zins; J. Cadeaux; M. Uncles

Validating an Emotional Scale Describing Mood and Orientation in the Context of Hedonic Consumption: ANZMAC 1999: Marketing in the Third Millennium

J Gnoth, Andreas Zins, J. Cadeaux (Editor), M. Uncles (Editor)

Research output: Other contribution › Research

Original language	English
Publisher	School of Marketing, University of New South Wales
Place of Publication	Sydney
Publication status	Published - 1999

Cite this

@misc{49f4f4d671a44493a1f952fae76f2aa2,

title = "Validating an Emotional Scale Describing Mood and Orientation in the Context of Hedonic Consumption: ANZMAC 1999: Marketing in the Third Millennium",

author = "J Gnoth and Andreas Zins and J. Cadeaux and M. Uncles",

year = "1999",

language = "English",

publisher = "School of Marketing, University of New South Wales",

address = "Australia",

type = "Other",

}