| Original language | English |
|---|---|
| Publisher | School of Marketing, University of New South Wales |
| Place of Publication | Sydney |
| Publication status | Published - 1999 |
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Validating an Emotional Scale Describing Mood and Orientation in the Context of Hedonic Consumption: ANZMAC 1999: Marketing in the Third Millennium
- J Gnoth
- , Andreas Zins
- , J. Cadeaux (Editor)
- , M. Uncles (Editor)
Research output: Other contribution › Research