Value Dimensions as Antecedents of Mobile Service Adoption and the Moderating Role of Ubiquity

Johanna Lengauer, Astrid Dickinger

Research output: Contribution to conference › Paper

Original languageEnglish
Publication statusPublished - 2007
EventINFORMS Marketing Science Conference - Singapore, Singapore
Duration: 1 Jan 2007 → …

Conference

ConferenceINFORMS Marketing Science Conference
Country/TerritorySingapore
CitySingapore
Period01/01/2007 → …

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