| Original language | English |
|---|---|
| Title of host publication | Werbepolitik. Beiträge zur Werbelehre aus Theorie und Praxis. |
| Publisher | Böhlau |
| Pages | 27-69 |
| Number of pages | 43 |
| Publication status | Published - 1974 |
Werbewirtschaftliche Partialmodelle
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research