What language should be displayed on product packaging? How unconventional let-tering influences packaging and product evaluation

Udo Wagner, Alisara Charinsarn

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	1-18
Journal	Journal of International Consumer Marketing
Volume	33
Issue number	1
DOIs	https://doi.org/10.1080/08961530.2020.1741483
Publication status	Published - Jan 2021

Access to Document

@article{db7fbba6f7604a5583f276c5b4d500c3,

title = "What language should be displayed on product packaging? How unconventional let-tering influences packaging and product evaluation",

author = "Udo Wagner and Alisara Charinsarn",

year = "2021",

month = jan,

doi = "10.1080/08961530.2020.1741483",

language = "English",

volume = "33",

pages = "1--18",

journal = "Journal of International Consumer Marketing",

issn = "0896-1530",

publisher = "Routledge",

number = "1",

}

TY - JOUR

T1 - What language should be displayed on product packaging? How unconventional let-tering influences packaging and product evaluation

AU - Wagner, Udo

AU - Charinsarn, Alisara

PY - 2021/1

Y1 - 2021/1

U2 - 10.1080/08961530.2020.1741483

DO - 10.1080/08961530.2020.1741483

M3 - Article

SN - 0896-1530

VL - 33

SP - 1

EP - 18

JO - Journal of International Consumer Marketing

JF - Journal of International Consumer Marketing

IS - 1

ER -