When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude

Elisabeth Wolfsteiner; Marion Garaus

doi:10.1016/j.tele.2023.101981

When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude

Elisabeth Wolfsteiner, Marion Garaus

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Journal	Telematics and Informatics
Volume	81
Issue number	101981
DOIs	https://doi.org/10.1016/j.tele.2023.101981
Publication status	Published - Apr 2023

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10.1016/j.tele.2023.101981Licence: Other

Cite this

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title = "When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude",

author = "Elisabeth Wolfsteiner and Marion Garaus",

year = "2023",

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language = "English",

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journal = "Telematics and Informatics",

publisher = "Elsevier",

number = "101981",

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AU - Wolfsteiner, Elisabeth

AU - Garaus, Marion

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