| Original language | German |
|---|---|
| Title of host publication | Entscheidungshilfen im Marketing |
| Editors | R. Koehler, H.-J. Zimmermann |
| Place of Publication | Stuttgart |
| Pages | 40-60 |
| Number of pages | 21 |
| Publication status | Published - 1977 |
Zum praktischen Einsatz von Positionierungsmodellen in der Produktpolitik
Josef Mazanec, O Wiegele
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research